HelloJob

Overview

Hellojob is an online platform that connects users with specialized service providers, such as cleaners and electricians. This project was part of a three-week pro-bono initiative I joined as a UX Designer in Kigali, Rwanda.

I worked closely with a local entrepreneur, supporting him across multiple areas—from business strategy and user research to branding and product design.

What We Did

Strategic planning: Applied design tools like Assumption Mapping to uncover gaps and opportunities in the business plan.
MVP definition: Used User Story Mapping to define the scope and structure of an initial mobile-first MVP.
UX design: Explored and prototyped core flows for a mobile-first web app.
Brand development: Created visual and verbal brand directions to help establish tone of voice and visual identity.

Identifying Gaps Through Assumption Mapping

To uncover knowledge gaps in the business plan, we began by isolating key assumptions and unknowns—such as who the users are and which platform the app should run on. We approached this by framing the business through three lenses: desirability, viability, and feasibility.

We then used a simple prioritization grid to rank each assumption based on its impact and level of uncertainty.

This process helped us pinpoint the most critical unknowns that required user research and areas of the business plan that needed more thinking.

From User Story Map to MVP

User Story Mapping is a great way to visualize a product journey from start to finish. In this project, we used it to map out the core experiences for Hellojob's two main users: the person hiring for a job, and the service provider completing it.

Once the journeys were mapped, we focused on identifying the smallest set of features needed to get each user from start to finish—this became our MVP. Everything else would be built later, gradually enhancing the core experience.

Exploring the employer's journey

I created some initial exploration of the most important set of features for the users, like search result and job tracking.

Exploring the employee's journey

I created some initial exploration of the most important set of features for the users, like search result and job tracking.

Branding

Alongside defining the user experience, I also worked on refreshing the Hellojob brand. This included:

Modernizing the logotype to give the brand a cleaner, more contemporary feel.
Designing a standalone logo mark to be used across web and print—ensuring strong visual recognition at small sizes.