Hi, I'm Sandro.
I help companies research, design and deliver great digital experiences.
Recently I working at FreshBooks where I lead the expansion into the EU market. Our work made the UK the second biggest market after North America. Whilst there I lead all of FreshBooks design output for the EU market and I played a big part in scaling the product output and processes.
Before that I worked for Thriva, a healthcare statrup where I led product design for over 200k customers. Our work helped customers get control of their internal health. I also helped the company scaling their internal research processes.
Over the years I’ve worked across fianance, health, non-profit, energy and telecoms, to name a few. From early-stage startups like Thriva, to large companies like Barclays or T-Mobile.
Freelance
Product Designer
2023 - Present
FreshBooks
Product Designer
2020 - 2022
Thriva
Product Designer
2019 - 2020
Designit
UX Designer
2016 - 2019
Adaptive Lab
UX Designer
2014 - 2016
Signal | Noise
Junior UX Designer
2014
CIID
Junior UX Designer & Prototyper
2013
MMID
Junior UX Researcher
2011
Let's talk.
Send me some details of your project at hello@sandromacchioli.com.
I can help you with designing a website, optimising an existing one, plan a strategy to grow your digital product or simply help you with discovery and research.
Currently based in Italy, I am available for remote-friendly work.